Summary: The Soul of the New Consumer

The must-read summary of Laurie Windham and Ken Orton's book: "The Soul of the
New Consumer: The Attitudes, Behaviors and Preferences of E-Customers".

This complete summary of the ideas from Laurie Windham and Ken Orton's book
"The Soul of the New Consumer" asks an important question: “What are the new
consumers of the Internet economy like, and how do they differ from the
traditional consumers?". In their book, the authors reveal the results of
their analysis into internet usage, showing just how empowered consumers have
become in the new economy and how much they enjoy the balance of power being
in their favour. This summary will teach you about the changes experienced in
business and what this means for the future of your company.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "The Soul of the New Consumer" and discover how you can
deal with online selling and gain success in the new economy.